By the students, for the students of Central Washington University

The Observer

By the students, for the students of Central Washington University

The Observer

By the students, for the students of Central Washington University

The Observer

Advertising

Central Washington University is an economic powerhouse in the region, with 762 employees and nearly 11,000 students.

  • 1 out of 7 jobs in Ellensburg are at CWU
  • 1 out of 9 jobs in Kittitas County are at CWU
  • CWU is undergoing an enrollment boom with a 21% increase in enrollment Fall 2015 and 509 new students enrolled in the Winter 2016 quarter (a 3.5% increase and record)!

Working with student media can put you in front of this population via the following mediums:

  • 1,700 copies of the Observer circulated each Thursday on campus and throughout Ellensburg (48 locations)
  • Observer online web advertising with an average of 8,466 sessions each month during the academic year 2015-2016, a 111% increase from the academic year 2014-2015
  • Pulse Magazine interactive advertising via online issue hyperlink capabilities and 1,000 copies printed and distributed 2x / quarter throughout the region
  • CentralNewsWatch student-led news television show sponsorship and underwriting opportunities

Student Media Advertising Rates – we can produce full advertising packages with built-in discounts and incentives including:

  • Free graphic design services for buys greater than $300
  • 5% free web advertising for buys greater than $1,000
  • 10% free web advertising for buys greater than $2,000
  • 20% free web advertising for buys greater than $3,000
  • One free social media post on Observer, Pulse or CentralNewsWatch for buys greater than $2,500

Observer Print 4,200 copies distributed weekly to 48 locations on campus, around Ellensburg and to CWU University Centers; price listed is per run

1-2 Runs

(full price)

3-5 Runs

(5% discount)

6-8 Runs

(10% discount)

9+ Runs

(15% discount)

Full Page $620.00 $589.00 $558.00 $527.00
Half Page $310.00 $294.50 $279.00 $263.50
Quarter Page $155.00 $147.25 $139.50 $131.75
Eighth Page $77.50 $73.62 $69.75 $65.87

 

 

Observer Online 7,290 average sessions produced per month at cwuobserver.com – (academic year 2015-2016); ad may rotate with up to five other ads

1 month (full price) 3 months (5% discount) 6 months (10% discount) 12 months (15% discount)
Large Leaderboard $150.00 $427.50 $810.00 $1,530.00
Small Leaderboard $100.00 $285.00 $540.00 $1,020.00
Home Tile Right $85.00 $242.25 $459.00 $867.00
Non-home Tile Right $50.00 $142.50 $270.00 $510.00

 

Pulse Magazine – 1,000 copies distributed 1x/quarter on Campus, around Ellensburg and to CWU University Centers; 677 average online reads, 4,446 impressions, 4 min 47 sec read time produced per issue

1-2 Runs (full price) 3-5 Runs (5% discount) 6+ Runs – full academic year (10% discount)
Full Page $350.00 $332.50 $315.00
Half Page $175.00 $166.25 $157.50
Quarter Page $90.00 $85.00 $80.00
-Full page and half page premium spaces available for additional charge (20% back cover and 10% inside front cover)

 

CentralNewsWatch – student-led public access television programming with sponsorship and underwriting opportunities; broadcast 4x / quarter

Segment Sponsorship (sports or special interest) $400 per quarter
Presenting Sponsorship (pre and post rolls each episode) $750 per quarter

 

 

Contact Jennifer Green at 509-963-3216
or [email protected]
to discuss your unique advertising goals
or to place an order for space.