Advertising
Central Washington University is an economic powerhouse in the region, with 762 employees and nearly 11,000 students.
- 1 out of 7 jobs in Ellensburg are at CWU
- 1 out of 9 jobs in Kittitas County are at CWU
- CWU is undergoing an enrollment boom with a 21% increase in enrollment Fall 2015 and 509 new students enrolled in the Winter 2016 quarter (a 3.5% increase and record)!
Working with student media can put you in front of this population via the following mediums:
- 1,700 copies of the Observer circulated each Thursday on campus and throughout Ellensburg (48 locations)
- Observer online web advertising with an average of 8,466 sessions each month during the academic year 2015-2016, a 111% increase from the academic year 2014-2015
- Pulse Magazine interactive advertising via online issue hyperlink capabilities and 1,000 copies printed and distributed 2x / quarter throughout the region
- CentralNewsWatch student-led news television show sponsorship and underwriting opportunities
Student Media Advertising Rates – we can produce full advertising packages with built-in discounts and incentives including:
- Free graphic design services for buys greater than $300
- 5% free web advertising for buys greater than $1,000
- 10% free web advertising for buys greater than $2,000
- 20% free web advertising for buys greater than $3,000
- One free social media post on Observer, Pulse or CentralNewsWatch for buys greater than $2,500
Observer Print – 4,200 copies distributed weekly to 48 locations on campus, around Ellensburg and to CWU University Centers; price listed is per run
| 1-2 Runs
(full price) |
3-5 Runs
(5% discount) |
6-8 Runs
(10% discount) |
9+ Runs
(15% discount) |
|
| Full Page | $620.00 | $589.00 | $558.00 | $527.00 |
| Half Page | $310.00 | $294.50 | $279.00 | $263.50 |
| Quarter Page | $155.00 | $147.25 | $139.50 | $131.75 |
| Eighth Page | $77.50 | $73.62 | $69.75 | $65.87 |
Observer Online – 7,290 average sessions produced per month at cwuobserver.com – (academic year 2015-2016); ad may rotate with up to five other ads
| 1 month (full price) | 3 months (5% discount) | 6 months (10% discount) | 12 months (15% discount) | |
| Large Leaderboard | $150.00 | $427.50 | $810.00 | $1,530.00 |
| Small Leaderboard | $100.00 | $285.00 | $540.00 | $1,020.00 |
| Home Tile Right | $85.00 | $242.25 | $459.00 | $867.00 |
| Non-home Tile Right | $50.00 | $142.50 | $270.00 | $510.00 |
Pulse Magazine – 1,000 copies distributed 2x/quarter on Campus, around Ellensburg and to CWUUniversity Centers; 677 average online reads, 4,446 impressions, 4 min 47 sec read time produced per issue
| 1-2 Runs (full price) | 3-5 Runs (5% discount) | 6+ Runs – full academic year (10% discount) | |
| Full Page | $350.00 | $332.50 | $315.00 |
| Half Page | $175.00 | $166.25 | $157.50 |
| Quarter Page | $90.00 | $85.00 | $80.00 |
-Full page and half page premium spaces available for additional charge (20% back cover and 10% inside front cover)
CentralNewsWatch – student-led public access television programming with sponsorship and underwriting opportunities; broadcast 4x / quarter
| Segment Sponsorship (sports or special interest) | $400 per quarter |
| Presenting Sponsorship (pre and post rolls each episode) | $750 per quarter |