Public relations firms across the country have begun working to change the public image of marijuana.

Beverly Hills’ William Morris Endeavor Agency has been working with Cheryl Shuman, founder and CEO of the Beverly Hills Cannabis Club, on possible film, television, books and lecturing tours to inform the public of everything a cannabis plant has to offer, from seed to sale point.

“My body, my choice. And I choose cannabis,” Cheryl Shuman said in an interview with ATTN:. “I believe with education and awareness, the majority of Americans would agree with me. In fact, the majority already do. We are at a record high approval rating throughout the United States.”

While marijuana was legalized in Washington under Initiative 502 (I-502) in 2012, many state residents still feel that marijuana has a negative effect on society.

Multiple reports of children ingesting a THC edible has brought up big concerns in parental groups, such as the Washington Healthy Youth Coalition.

“Stories coming forth were coming from medical [products],” said Rob Hendrix, owner of Cannabis Central and member of the Washington Cannabis Association. “All these horror stories originated from some form of black market or some medical dispensary that virtually has no regulations attached to it.”

Appealing to kids is a big concern of the state’s Liquor and Cannabis Control Board.

I-502 regulates that all candies have to be individually wrapped at a maximum of 10 milligrams per serving. While at medical shops it’s possible to purchase a candy bar with upwards to of 500 milligrams.

“We are regulating, we are taxing and we are testing,” Hendrix said. “This is an adult use item, we actively hitch our wagon to the [Liquor Control Board] and we support that driving force. We don’t wanna appeal to kids at all.”

Part of the reason pot has a negative image is its federal listing as a schedule one drug. This means that the narcotic is highly addictive, a hallucinogenic and has zero medical benefits.

Despite this, Congress has advised the Veteran Association to start administering cannabis related products to veterans with PTSD, anxiety and sleep problems.

There has been support for more medical research with the hope that the results could possibly change views on cannabis and dispel myths surrounding the drug.

“Marijuana will be legalized around the globe and as accepted as having a glass of wine with dinner,” Shuman said.