The steady rising artist, 22-year-old Olivia Rodrigo, has absolutely nailed the task of marketing herself to Generation Z. From heartache to growing up, Olivia Rodrigo has created a career built off relatability. 

Over the course of her career, her signature purple color has slowly faded away into red leaving many fans theorizing a rebrand. They believe that the next album, as well as the cover, will have a completely new vibe.

Music, although an important part of a musician’s career, is not the sole factor of their success. The way they are marketed to their audience is a huge deciding factor as to how their career will play out, and what will be expected of them as an artist.

A huge factor in a fan’s ability to become interested in a celebrity is their relatability. There has to be a connection not only to the music, but to the person making it as well.

Rodrigo’s music has grown at the same pace as her fans while still consisting of a similar style. Her achievements of topping charts and winning awards has also made great strides for Filipino-American women. 

Rodrigo’s debut album “SOUR” which started the purple theme included hits like “Driver’s License” and “Déjà vu.” Originally these were TikTok hits that many girls in middle and high school would use to share with their viewers that they are going through similar experiences and feel heard. Those songs were also on the radio for many months after which made it abundantly clear she wasn’t going anywhere anytime soon. 

To follow the success she accumulated so quickly, Rodrigo released her sophomore album “GUTS.” The purple color is still notable, although darker. 

Her continued releases allowed for these fans to still feel as though they relate due to hits like “Get Him Back” and “All American B****” which were featured on the album.

Heartbreak is a never-ending cycle. “Guts” allows the consumers to release their anger over their heartache while still enjoying a catchy song.