The student news site of Central Washington University

Advertising

Central Washington University is an economic powerhouse in the region, with 762 employees and nearly 11,000 students.

  • 1 out of 7 jobs in Ellensburg are at CWU
  • 1 out of 9 jobs in Kittitas County are at CWU
  • CWU is undergoing an enrollment boom with a 21% increase in enrollment Fall 2015 and 509 new students enrolled in the Winter 2016 quarter (a 3.5% increase and record)!

Working with student media can put you in front of this population via the following mediums:

  • 4,200 copies of the Observer circulated each Thursday on campus and throughout Ellensburg (48 locations)
  • Observer online web advertising with average of 8,466 sessions each month during academic year 2015-2016, a 111% increase from academic year 2014-2015
  • Pulse Magazine interactive advertising via online issue hyperlink capabilities and 1,000 copies printed and distributed 2x / quarter throughout the region
  • CentralNewsWatch student led news television show sponsorship and underwriting opportunities

Student Media Advertising Rates – we can produce full advertising packages with built in discounts and incentives including:

  • Free graphic design services for buys greater than $300
  • 5% discount for one-time payment on long-term contracts
  • 5% free web advertising for buys greater than $1,000
  • 10% free web advertising for buys greater than $2,000
  • 20% free web advertising for buys greater than $3,000
  • One free social media post on Observer, Pulse or CentralNewsWatch for buys greater than $2,500

Observer Print 4,200 copies distributed weekly to 48 locations in Ellensburg and at Central Washington University; price listed is per run

1-2 Runs

(full price)

3-5 Runs

(5% discount)

6-8 Runs

(10% discount)

9+ Runs

(15% discount)

Full Page $620.00 $589.00 $558.00 $527.00
Half Page $310.00 $294.50 $279.00 $263.50
Quarter Page $155.00 $147.25 $139.50 $131.75
Eighth Page $77.50 $73.62 $69.75 $65.87

 

 

Observer Online 7,290 average sessions produced per month at cwuobserver.com – (academic year 2015-2016); ad may rotate with up to five other ads

1 month (full price) 3 months (5% discount) 6 months (10% discount) 12 months (15% discount)
Large Leaderboard $150.00 $427.50 $810.00 $1,530.00
Small Leaderboard $100.00 $285.00 $540.00 $1,020.00
Home Tile Right $85.00 $242.25 $459.00 $867.00
Non-home Tile Right $50.00 $142.50 $270.00 $510.00

 

Pulse Magazine – 1,000 copies distributed 2x/quarter in Ellensburg, Yakima and Wenatchee; 677 average online reads, 4,446 impressions, 4 min 47 sec read time produced per issue

1-2 Runs (full price) 3-5 Runs (5% discount) 6+ Runs – full academic year (10% discount)
Full Page $350.00 $332.50 $315.00
Half Page $175.00 $166.25 $157.50
Quarter Page $90.00 $85.00 $80.00
-Full page and half page premium spaces available for additional charge (20% back cover and 10% inside front cover)

 

CentralNewsWatch – student led public access television programming with sponsorship and underwriting opportunities; broadcast 4x / quarter

Segment Sponsorship (sports or special interest) $400 per quarter
Presenting Sponsorship (pre and post rolls each episode) $750 per quarter

 

 

Contact Tara Long at 509.963.1026 or advertising@cwuobserver.com to discuss your unique advertising goals or to place an order for space.

The student news site of Central Washington University
Advertising