BTW, Cake FYI is closing

Brittany Allen, Staff Reporter

On October 30, writer, baker and entrepreneur Molly Allen, owner of Cake FYI, will be closing her store to begin her new job as editor-in-chief of Best Friends For Frosting, (BFFF) a creativity focused online publication.

BFFF started in 2010 and has expanded from a mother-daughter run food blog to a creative lifestyle resource for recipes, DIY projects and party styling. BFFF has also been featured in other publications such as Martha Stewart, QVC and Mod Cloth.

At the end of this month, Allen will go from being the managing editor, a position she held even before Cake FYI’s inauguration, to editor-in-chief.

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“I’m sad to be closing, obviously, because this is something I’ve put a lot into, but ultimately writing and editing are my main passions,” Allen said, “and to be able to head up a creative lifestyle publication has always been what I’ve wanted to do.”

For Allen, baking and writing have always been major passions.

A Central alumna, Allen studied English, with a minor in linguistics and obtained a professional writing certificate.

She graduated in 2012 and has since been writing for BFFF and “Chasing Delicious,” a food and lifestyle blog of which she is the executive director.

Allen has also been writing her own blog called Cake FYI, since 2010.

Of the Central staff that Allen mentioned as being influential in her time as a student of the English program was Joseph Johnson.

Much of Allen’s initial research and planning for opening Cake FYI took place in Johnson’s class.

“She spent hours and hours toward realizing that particular dream,” Johnson said in an email. “She didn’t just jump from her home kitchen to business, but did research.”

Johnson brought his daughter and mother-in-law to Cake FYI on its opening day back in May.

Allen also used to work many hours at the Safeway bakery.

Cake FYI, Allen’s short-lived yet successful downtown bakery, was a chance for her to really find out how she would do if she focused more of her time on baking than writing.

“It’s way different to be a blogger than a business owner,” Allen said.

Allen says writing is what truly makes her happy.

“I just kind of saw a need here, and it’s something I’m passionate about so I took the leap to do that,” Allen said. “I’m all about taking big chances. I’m a big believer in trying things and seeing if that’s what you want to do and doing what you love and what makes you happy.”

Allen also wanted to clarify to the community that she wasn’t closing because “she just couldn’t hack it,” but rather for an opportunity to continue and thrive in a career that combines her greatest passions.

“Molly is solid enough that she can grow from disappointment and not be intimidated by success,” Johnson said. “She was already an accomplished writer, doing work for baking blogs, but entered the class [technical writing] as someone who wanted to know more.”

Among those sad to see Allen close Cake FYI is Carolyn Honeycutt, director of the Ellensburg Downtown Association (EDA).

“Molly has always been willing to go above and beyond to support her clients,” Honeycutt said in an email. “The EDA is very sad to see her business close and wish her the very best in her new adventure.”